Choosing the correct font
published on 29.10.09 by J Corn
Some people swear by certain fonts and use the same ones in all of their work. Although they maybe clear and concise, using the same fonts can make your work look repetitive and boring. Legibility is nearly always the key feature, but slight variants can help characterise your work.
Don’t always be led by free fonts. I’m not completely disregarding them, because some are very good, but some are atrocious. Characters may look nice individually, but placed together the text just doesn’t flow. Always try out a paragraph of the font if using it for editorial use. Some good sites include DaFont for they are well catagorised and have a good search engine.
A font can help tell story. For example, if you are writing something historical, you may consider a serif font for they are more traditional and more widely used in that period. The same applies to logos, if you have a fresh new technology based business you would most likely use a san-serif clear, web friendly font.
Some people swear by certain fonts and use the same ones in all of their work. Although they maybe clear and concise, using the same fonts can make your work look repetitive and boring. Legibility is nearly always the key feature, but slight variants can help characterise your work.
Don’t always be led by free fonts. I’m not completely disregarding them, because some are very good, but some are atrocious. Characters may look nice individually, but placed together the text just doesn’t flow. Always try out a paragraph of the font if using it for editorial use. Some good sites include DaFont for they are well catagorised and have a good search engine.
A font can help tell story. For example, if you are writing something historical, you may consider a serif font for they are more traditional and more widely used in that period. The same applies to logos, if you have a fresh new technology based business you would most likely use a san-serif clear, web friendly font.