Why market your business?
published on 01.05.10 by J Corn
Some people refuse to market their business. They have regular customers and are happy. But think of the possibilities you are missing from potential customers.
There are good and bad forms of marketing. If you place an advert in a newspaper that is tiny and black and white you are hardly going to get noticed. If you do something simple as placing an offer on your website which people have to sign up for, you will attract far more attention.
The basic rules are people need an incentive to buy from you. Whether you offer a discount or free delivery, the loss you will make form these offers will bring you more custom in the long run. If you send out newsletters to your current customers they will show them to their friends and gain you customers.
The best way to think of it is you can always get more customers. You need to breach out a wider area or target audience. As long as you keep your current customers happy you are likely to get more through word of mouth.
Some people refuse to market their business. They have regular customers and are happy. But think of the possibilities you are missing from potential customers.
There are good and bad forms of marketing. If you place an advert in a newspaper that is tiny and black and white you are hardly going to get noticed. If you do something simple as placing an offer on your website which people have to sign up for, you will attract far more attention.
The basic rules are people need an incentive to buy from you. Whether you offer a discount or free delivery, the loss you will make form these offers will bring you more custom in the long run. If you send out newsletters to your current customers they will show them to their friends and gain you customers.
The best way to think of it is you can always get more customers. You need to breach out a wider area or target audience. As long as you keep your current customers happy you are likely to get more through word of mouth.