Why use email marketing instead of traditional marketing methods?
published on 29.10.09 by J Corn
Approaching your target audience is the most important part of your business. How could you sell anything if nobody knew about your company? There are many forms of marketing techniques, but the most popular one lately is email marketing. Not only is it cheaper than other forms of traditional marketing such as newspaper articles, leaflets and television adverts, but can be viewed at a time that is suitable to the audience.
Someone has to be watching the television at a specific time to view an advert, and peak time is far more expensive. Somebody has to look at or purchase a newspaper and may overlook you advert. Most people don’t even bother to look at leaflets and just throw them away.
If you send an emailer it won’t be missed. There is a possibility it could go into somebody’s spam however. Therefore it is very important you give it a very enticing title that is relevant to what you are trying to say. Offering freebies is not always the way to go because people may think it is just a scam. Your aim is to get the viewer to visit your website. Keep your message clean and simple. A few images make it more exciting, as well as well formatted and positioned text.
Of course you need to know who to send your emailer to. The best way is to get emails from people who are interested in your business via a form on your site, or use databases. There are many companies out there who you can buy email addresses from but be careful for some people are there to rip you off. Use someone reputable, and a good email submitting programs such as create and send.
Approaching your target audience is the most important part of your business. How could you sell anything if nobody knew about your company? There are many forms of marketing techniques, but the most popular one lately is email marketing. Not only is it cheaper than other forms of traditional marketing such as newspaper articles, leaflets and television adverts, but can be viewed at a time that is suitable to the audience.
Someone has to be watching the television at a specific time to view an advert, and peak time is far more expensive. Somebody has to look at or purchase a newspaper and may overlook you advert. Most people don’t even bother to look at leaflets and just throw them away.
If you send an emailer it won’t be missed. There is a possibility it could go into somebody’s spam however. Therefore it is very important you give it a very enticing title that is relevant to what you are trying to say. Offering freebies is not always the way to go because people may think it is just a scam. Your aim is to get the viewer to visit your website. Keep your message clean and simple. A few images make it more exciting, as well as well formatted and positioned text.
Of course you need to know who to send your emailer to. The best way is to get emails from people who are interested in your business via a form on your site, or use databases. There are many companies out there who you can buy email addresses from but be careful for some people are there to rip you off. Use someone reputable, and a good email submitting programs such as create and send.